|Posted by Bob on October 27, 2014 at 12:05 AM||comments (0)|
Do you place a lot of your efforts into receiving website traffic? Have you spent countless hours working on an email capture process, social media 'fan' page, conducting SEO analysis of your website or blog content, just to place yourself higher in Google's rankings?
It's amazing the time spent by online marketer's, trying to send visitors to their website or blog, hoping this visitors will 'stick'. Have you been guilty of doing the same?
What actions are you taking to turn these visiting 'prospects' into 'customers'. In this article, the term customer can mean multiple things. A customer should be someone who is interested enough in your website's information, so that the visitor will either 'bookmark' your site, sign up via email, or purchase / download your information. It is my hope that a visitor will do all these things, but have you thought about just how many customers you have lost, simply because your content or 'call to action' is missing.
Consider this, if you are not doing your best efforts to supply 'answers' for visitors, your website visitors will simply move on, seeking to find their information elsewhere. What are you doing to create a website experience that 'delights' your visitor?
Take a minute and place yourself in the visitor's view, you are searching online for something, something important, ask yourself, "what am I doing to create delight with my visitors?" Are you providing valuable content on the first page of your blog or website? Remember, you have only one chance to gain a visitors attention, and that chance is the first 10 seconds when a visitor hits your page.
Are your colors appealing? Is your font easy to read? Are your picture placements perfect? Visitors will not settle for 'ok', when seeking a website, no matter how wonderful your information is, customers always look at the 'form' and 'fashion' of your website to create a first impression.
However, first impressions are just basic necessities in today's online marketing arena. Have you taken that extra step to satisfy the customers quest for information? It is important to ask for the customer's email, but is your need to collect their email so obnoxious that customer's just close your page and move to another?
Are you providing 'value-add' information? Value-add is simply the ability to download, without harassment, an informational e-book. Value-add can be as simple as doing a wonderful review of a helpful, Amazon, book and then, offering a link to this e-book.
Often times our need to collect customer's information overshadows that very basic needs of our customer. Remember, the visitor will come one time only, except if you provide a wonderful experience. Are you harassing for information? Does your website mislead visitors or misdirect them to relentless, repeated offers that will not allow your page to close? I promise you, if you are really working to gain new followers, you need to place yourself in your customer's position. Online sales and marketing is NO different than traditional sales and marketing channels. The secret is simple, place yourself in your customers place and make sure your are delighting your visitors and providing an experience that is wonderful and fulfilling.
From a working point of view, utilize web analytical tool, such as Google analytics, and study your statistics to determine what pages customers are looking at. Also, see if there are some pages which customers never visit. Where are your customers leaving your webpage? Statistical data will often help web owners find broken links or other missed processes that are leaving customers lost.
In summary, your website must perform at peak, 'delightful', performance from every angle. Provide immediate, pleasing, valuable information, and combine your efforts with a fully and precise customer navigational experience. Insure all your site is well tuned so that you capitalize upon your traffic efforts.
|Posted by Bob on August 22, 2013 at 1:55 PM||comments (0)|
If you love writing, or even have an interest in writing, then blogging may be an area that you are interested in trying. Are you wondering how to start your career, making money online? Well, enter blogging! Blogging has taken off, and has become a key player when it comes to making REAL money online. Remeber, all online money making ventures require attention to detials, and most important, time. It will take time to build your blog, but if done right, you can see a viable income opporutnity.
So how do you start blogging? How do you start a successful blog? First, you really need to love to write. Bloggin requires your close attention to capturing the interest of your audience. It takes time, and you must be creative when writing. I believe that the LOVE of WRITING, must exist for your blogging to become successful. Ok, so you love writing, what should you do next?
You can start blogging for almost free! Many people turn to the top blogging platforms to start, or host, their blog. This would include Wordpress.com and blogger.com. Wordpress has a free option, but to make money and to allow customization down the road, you will want the customizatoin services available from the 'paid' platform.
The paid platform of Wordpress allows you to completely customize you look and feel, but what most people starting out, do not realize is that Wordpress offers a variety of plug-ins which will allow you to capture the names, addresses, emails, and other information of you readers. Also, other plugins allow for on page SEO, or in laymen's terms, easy for Google to find your site and comments. There are litterally thousands of Wordpress plugins, so you might be advised to read up on Wordpress for beginners.
To start your Wordpress blog, most hosting providers, such as Hostgator, provide easy to use control panels. They also provide many tutorials and videos to help guide you throught the set-up process. If time is of the essence, or you just are afraid to try setting up your blog yourself, you can always hire someone, inexpensively, to set-up your basic blog. I suggest services like freelance.com or guru.com to help you complete your blog set-up.
You need to think about a niche. A niche is simple the primary area of interest you want to write about to CAPTIVATE your audience. Think of things which interest you, such as a hobby or service you love, and always do the solidify test. You want to make sure the topic you will blog about, meets a real need. If you have a blog, which helps people solve a real life problem or interest, you will most likely be successful. Take time to think about your niche, do research, check out the other online blogging competition, and determine if you can do the same thing... but better. Can you add value.
You must read: Finding Your Niche To Create A Blog
Take time to draft every post flawlessly. Your readers will notice if something is sloppy with many spelling mistakes and a hasty execution. Remember, you are posting these articles for people to read, and each should be given time and proper editing in order to make your readers know that you put the work into it. Along with quality value is essential to creating a great blog you are giving people something, make them laugh, inspire them, make them feel that your articles give them something in return.
When you create a blog, you are also creating a community, this means making your blog easy for people to comment on, asking for feedback, encouraging guest posts when possible – this will give people a connection to your writing and keep them coming back. Side note, you may also receive negative comments or feedback. Don’t let this deter you, either delete them or respond positively. Negative comments are rare so don’t let fears of negativity stop you.
How to start blogging for free next read is Marketing to make money online.
Marketing To Make Money Online
In order generate an income, you will also have to focus on marketing. You won’t get very far if you sit around and hope people stumble upon your blog. A good way to do this might be to write about things that are easily searched or to leave comments on other blogs with a link to yours. It is also worthwhile to consider integrating your blog with an existing website.
SEO (Search Engine Optimization) is rooted in content, and will enhance your search results, however, look into free plugins offered by blogging platform you’ve chosen. Most plugins help you to choose more effective keywords, as well as make suggestion to help improve your posts’ SEO.
Advertising your products or other products has been a way other bloggers have launched successful blogging careers. If you write about fashion be sure you are not shamelessly plugging items just for a payout, only advertise the items you believe have to best quality. Your candid advice will be appreciated by your readers and you will gain their trust.
We recommend you to read this article to make money online from your blog : Best Ways To Monetize Blogging
People love pictures, if you are writing about cooking, for example, be sure to include lots of pictures! People generally scan online rather than read blocks of text. If you include pictures, it is more likely to pique their interest. People are unlikely to read every single word on the page, using pictures is a great way to enhance your content and intrigue the viewer.
Witty titles are challenging, it is something that I struggle with every time I write. You want it to be catchy and to grab someone’s attention, you want it to be something they see in their search results that interests them and makes them want to read your blog. There is no easy way to ensure you will get a clever title each time. It might be helpful to bounce ideas off of your friends of family to see which grabs their attention.
Use Facebook and Twitter to your advantage, and don’t be afraid to plug yourself. This is key to getting your name out there and acquiring a wider audience of readers. With social media, your followers will help do the promoting for you by sharing and commenting on your posts.
You should be prepared to consistently create good work on regular basis. This can be difficult, but if you are looking to make your blog into a business, you have to treat it as a business. It is unlikely that you will be able to post a new article every day, although if you can, by all means, do so! Aim for twice a week – that gives you ample time to draft, write and edit your articles, and will show that you take your writing seriously.
Some parting words: Blogs don’t have to make money, but if you want an income from blogging, this requires a bit more rigorous commitment to your writing. As I said, treat blogging not as a hobby if you want to make it a business. You should put the same dedication and commitment you would into any other career.