|Posted by Bob on November 2, 2014 at 1:40 PM||comments (0)|
How Do I rank Number One On Google?
Recently, while having an online chat with one of my Facebook Business Page Followers (http://www.facebook.com/therobwilson), my friend asked me, "how do I rank number one on Google"? I thought for a minute, such a simple answer, but how many individuals and small business owners do not understand the basics of online marketing.
To answer this question, simply place yourself in the position of the online "searcher" and the entity "Google" (or other search engine), working to answer your question, in this case, "Google" (this could be another search provider, such as Ask, Yahoo, or you should consider all search providers, and they all look at the answer to 'how do I rank number one on Google', using the same approach. The answer for me, is simple, if your searcher is asking a question, and needs help, send them to an expert. It's the same approach we should use when facing any life-question, to find your best answer, go to the expert, the professional who is trained, or the professor who educates, your best answers will always come from an expert.
How do you become an online 'expert'? Well, this is the answer most asked by online marketing professionals, to become an expert simply take the time to position yourself, naturally, on a variety of websites. In fact, most experts will have their own blog or website where they discuss current trends and topics relating to their specialty or passion. These same experts will often be found answering questions online, on a variety of websites. So the answer, from my perspective, and I am sure from "Google's" perspective, is you look for someone who appears online, in a variety of places, and is offering content that is relevant and useful to others.
So to review the question of how do I rank number one on Google, first, start by creating your own website, or blog, relating to your specialty (graphic designer, genealogy, scrap booking, etc). Then, begin building an online presence. Start with searching Google for the top 20 websites relating to your area of expertise, then sign up for each website and receive emails when others post on these sites. When applicable, take time to answer questions on these sites, or post comments to other people's questions, and be sure to end your salutation with YOUR information. Your information should always include a link to your website, your name, your moniker, and links to all of your online information (a Facebook business page, Linkedin profile, Google+ profile, etc.). Note, some sites will limit the information you place in your salutation, so be sure to read each sites, term's and conditions. What you are doing, in essence is creating backlinks to you and your websites, and inadvertently creating 'value' to Google and other web crawler's. When you write a post, make sure it complies with SEO guidelines. My best suggestion is to search the term 'how to create an SEO relevant webpost, and learn the exact steps necessary to create, SEO relevant webposts.
Continue to do the above steps, every day for 3-6 months, and see if you begin to see a rise in visitors to your website. Also, do a Google search on the term 'how do I rank number one on Google', and see if your website or blog is appearing in the top listing, first page, etc. Continue to place yourself in the position of 'the customer', add online value and watch your ranking increase.
There are many other strategies that help increase a rise in search rankings. If your business demands your constantly be on top of all searches, hire an SEO expert. These companies will work with you with specific strategies to increase your rankings.
|Posted by Bob on October 27, 2014 at 12:05 AM||comments (0)|
Do you place a lot of your efforts into receiving website traffic? Have you spent countless hours working on an email capture process, social media 'fan' page, conducting SEO analysis of your website or blog content, just to place yourself higher in Google's rankings?
It's amazing the time spent by online marketer's, trying to send visitors to their website or blog, hoping this visitors will 'stick'. Have you been guilty of doing the same?
What actions are you taking to turn these visiting 'prospects' into 'customers'. In this article, the term customer can mean multiple things. A customer should be someone who is interested enough in your website's information, so that the visitor will either 'bookmark' your site, sign up via email, or purchase / download your information. It is my hope that a visitor will do all these things, but have you thought about just how many customers you have lost, simply because your content or 'call to action' is missing.
Consider this, if you are not doing your best efforts to supply 'answers' for visitors, your website visitors will simply move on, seeking to find their information elsewhere. What are you doing to create a website experience that 'delights' your visitor?
Take a minute and place yourself in the visitor's view, you are searching online for something, something important, ask yourself, "what am I doing to create delight with my visitors?" Are you providing valuable content on the first page of your blog or website? Remember, you have only one chance to gain a visitors attention, and that chance is the first 10 seconds when a visitor hits your page.
Are your colors appealing? Is your font easy to read? Are your picture placements perfect? Visitors will not settle for 'ok', when seeking a website, no matter how wonderful your information is, customers always look at the 'form' and 'fashion' of your website to create a first impression.
However, first impressions are just basic necessities in today's online marketing arena. Have you taken that extra step to satisfy the customers quest for information? It is important to ask for the customer's email, but is your need to collect their email so obnoxious that customer's just close your page and move to another?
Are you providing 'value-add' information? Value-add is simply the ability to download, without harassment, an informational e-book. Value-add can be as simple as doing a wonderful review of a helpful, Amazon, book and then, offering a link to this e-book.
Often times our need to collect customer's information overshadows that very basic needs of our customer. Remember, the visitor will come one time only, except if you provide a wonderful experience. Are you harassing for information? Does your website mislead visitors or misdirect them to relentless, repeated offers that will not allow your page to close? I promise you, if you are really working to gain new followers, you need to place yourself in your customer's position. Online sales and marketing is NO different than traditional sales and marketing channels. The secret is simple, place yourself in your customers place and make sure your are delighting your visitors and providing an experience that is wonderful and fulfilling.
From a working point of view, utilize web analytical tool, such as Google analytics, and study your statistics to determine what pages customers are looking at. Also, see if there are some pages which customers never visit. Where are your customers leaving your webpage? Statistical data will often help web owners find broken links or other missed processes that are leaving customers lost.
In summary, your website must perform at peak, 'delightful', performance from every angle. Provide immediate, pleasing, valuable information, and combine your efforts with a fully and precise customer navigational experience. Insure all your site is well tuned so that you capitalize upon your traffic efforts.
|Posted by Bob on September 3, 2013 at 4:40 AM||comments (0)|
This week I've been bombarded with an exceptional amount of, what I consider to be, unethical and almost insulting emails. Why do I say this? In a normal week I receive my share of solicited Internet marketing related emails. Yes, as an Internet Marketer, I do subscribe to many of my piers newsletters and weekly emails. I do this because I know it is"best practice" to read what my friends are working on for the week.
I love reading the hot topics, issues, and learning about new products or services which might help me or my fellow man marketing friends. . This week I've noticed a sad trend in the content of many of my inbox emails; many of these emails I am finding to be flat out lies and also contain deceptive information. I recall several emails telling me that my bank had a deposit error. I was missing deposits on several of my affiliate programs.
I must admit, these were exceptionally well written emails, and they did cause me to react, but I reacted not as the sender intended. I feel foolish knowing that because of one email I spent several hours on the phone and computer trying to research the possible problem, only to find out I had fallen for a unscrupulous email marketer. . I do want to express how important it is, that as Internet marketing leaders, we remain true, professional and honest in all our activities including the content in our articles and emails. Yes, I did act on the senders email, but my action was simple, I unsubscribed to their list. I also sent the individual a personal email trying to explain my concerns, although I did not hear back and assume my email was quickly deleted. .
Our actions, good or bad, do cause reactions (Newton's theory of movement), and more importantly, our online content represents us. For many of us, or name is our brand. If we generate bad content, eventually we lose subscribers, and many times we generate negative comments about our conduct on other people's blogs, forums and websites. . From an SEO and Google algorithm point of view, the buzz on the street tells us that Google is not only seeking quality content, but now Google is ranking sites by authority, or by the writers authenticity. How they do this is beyond my scope of understanding, but I can encourage each of us to use exceptional, value-added, content, combined with positive professionalism. Even if the algorithms can't detect kindness, prospects and subscribers can detect professionalism. Oh, and like myself, when confronted with unprofessionalism, they simple delete their subscriptions and find another marketer. .
My goal is to help others grow in their online business, however, I do want to emphasize the power of our words. We each might be surprised as to the number of prospects who respond to a well thought out, educational, warm-hearted, and professional article or email. I finish by saying that I hope my words inspire others to publish quality, professional content. It is easy to hide behind the digital walls of the Internet, but even behind these firewalls and take users, people all respond to this, "treat others as you wish to be treated".
Until next time, Kind regards, Bob P Wilson, Pay IM Forward.