|Posted by Bob on November 2, 2014 at 1:40 PM||comments (0)|
How Do I rank Number One On Google?
Recently, while having an online chat with one of my Facebook Business Page Followers (http://www.facebook.com/therobwilson), my friend asked me, "how do I rank number one on Google"? I thought for a minute, such a simple answer, but how many individuals and small business owners do not understand the basics of online marketing.
To answer this question, simply place yourself in the position of the online "searcher" and the entity "Google" (or other search engine), working to answer your question, in this case, "Google" (this could be another search provider, such as Ask, Yahoo, or you should consider all search providers, and they all look at the answer to 'how do I rank number one on Google', using the same approach. The answer for me, is simple, if your searcher is asking a question, and needs help, send them to an expert. It's the same approach we should use when facing any life-question, to find your best answer, go to the expert, the professional who is trained, or the professor who educates, your best answers will always come from an expert.
How do you become an online 'expert'? Well, this is the answer most asked by online marketing professionals, to become an expert simply take the time to position yourself, naturally, on a variety of websites. In fact, most experts will have their own blog or website where they discuss current trends and topics relating to their specialty or passion. These same experts will often be found answering questions online, on a variety of websites. So the answer, from my perspective, and I am sure from "Google's" perspective, is you look for someone who appears online, in a variety of places, and is offering content that is relevant and useful to others.
So to review the question of how do I rank number one on Google, first, start by creating your own website, or blog, relating to your specialty (graphic designer, genealogy, scrap booking, etc). Then, begin building an online presence. Start with searching Google for the top 20 websites relating to your area of expertise, then sign up for each website and receive emails when others post on these sites. When applicable, take time to answer questions on these sites, or post comments to other people's questions, and be sure to end your salutation with YOUR information. Your information should always include a link to your website, your name, your moniker, and links to all of your online information (a Facebook business page, Linkedin profile, Google+ profile, etc.). Note, some sites will limit the information you place in your salutation, so be sure to read each sites, term's and conditions. What you are doing, in essence is creating backlinks to you and your websites, and inadvertently creating 'value' to Google and other web crawler's. When you write a post, make sure it complies with SEO guidelines. My best suggestion is to search the term 'how to create an SEO relevant webpost, and learn the exact steps necessary to create, SEO relevant webposts.
Continue to do the above steps, every day for 3-6 months, and see if you begin to see a rise in visitors to your website. Also, do a Google search on the term 'how do I rank number one on Google', and see if your website or blog is appearing in the top listing, first page, etc. Continue to place yourself in the position of 'the customer', add online value and watch your ranking increase.
There are many other strategies that help increase a rise in search rankings. If your business demands your constantly be on top of all searches, hire an SEO expert. These companies will work with you with specific strategies to increase your rankings.
|Posted by Bob on September 3, 2013 at 4:40 AM||comments (0)|
This week I've been bombarded with an exceptional amount of, what I consider to be, unethical and almost insulting emails. Why do I say this? In a normal week I receive my share of solicited Internet marketing related emails. Yes, as an Internet Marketer, I do subscribe to many of my piers newsletters and weekly emails. I do this because I know it is"best practice" to read what my friends are working on for the week.
I love reading the hot topics, issues, and learning about new products or services which might help me or my fellow man marketing friends. . This week I've noticed a sad trend in the content of many of my inbox emails; many of these emails I am finding to be flat out lies and also contain deceptive information. I recall several emails telling me that my bank had a deposit error. I was missing deposits on several of my affiliate programs.
I must admit, these were exceptionally well written emails, and they did cause me to react, but I reacted not as the sender intended. I feel foolish knowing that because of one email I spent several hours on the phone and computer trying to research the possible problem, only to find out I had fallen for a unscrupulous email marketer. . I do want to express how important it is, that as Internet marketing leaders, we remain true, professional and honest in all our activities including the content in our articles and emails. Yes, I did act on the senders email, but my action was simple, I unsubscribed to their list. I also sent the individual a personal email trying to explain my concerns, although I did not hear back and assume my email was quickly deleted. .
Our actions, good or bad, do cause reactions (Newton's theory of movement), and more importantly, our online content represents us. For many of us, or name is our brand. If we generate bad content, eventually we lose subscribers, and many times we generate negative comments about our conduct on other people's blogs, forums and websites. . From an SEO and Google algorithm point of view, the buzz on the street tells us that Google is not only seeking quality content, but now Google is ranking sites by authority, or by the writers authenticity. How they do this is beyond my scope of understanding, but I can encourage each of us to use exceptional, value-added, content, combined with positive professionalism. Even if the algorithms can't detect kindness, prospects and subscribers can detect professionalism. Oh, and like myself, when confronted with unprofessionalism, they simple delete their subscriptions and find another marketer. .
My goal is to help others grow in their online business, however, I do want to emphasize the power of our words. We each might be surprised as to the number of prospects who respond to a well thought out, educational, warm-hearted, and professional article or email. I finish by saying that I hope my words inspire others to publish quality, professional content. It is easy to hide behind the digital walls of the Internet, but even behind these firewalls and take users, people all respond to this, "treat others as you wish to be treated".
Until next time, Kind regards, Bob P Wilson, Pay IM Forward.
|Posted by Bob on May 27, 2011 at 12:55 AM||comments (0)|
Matt Cutts, the well known Google engineer outlines why individulas should not be too concerned regarding registering a new Domain name that is keyword intensive. This use of Keywords in domain names is a current SEO strategy that appears to have run it's course.
Matt explains that perhaps it might be a better corporate or affiliate approach to use a branding technique when creating Domain names. He states many companies and website owners have been very successful in using this branding technique as opposed to a keyword Domain naming approach.
During his recent discussion, Matt explains that many SEO managers have been relying on the keyword in the domain name to do the majority of the work for their website.
Matt states, "If you are still undecided, let me give you a look into the future. We have looked at the rankings and the weights that we give to keyword domains and many people have been complaining that we have been giving too much weight to keyword domains and some people have complained that we were giving a little too much weight for keywords in domain names. We have been thinking about adjusting the mix a bit and adjusting the algorithm so that, given two different domains, the algorithm would not necessarily help you as much to have a domain name with a bunch of keywords in it." ~ Matt Cutts
Is it time to make SEO keyword changes? If you are fortunate to obtain a keyword rich domain name, which has been the primary source of your top search ranking, then the free ride may soon be over. For those who have managed to integrate SEO keyword rich techniques throughout their websites, they will continue to have success.