Matt Cutts, the well known Google engineer outlines why individulas should not be too concerned regarding registering a new Domain name that is keyword intensive. This use of Keywords in domain names is a current SEO strategy that appears to have run it's course.
Matt explains that perhaps it might be a better corporate or affiliate approach to use a branding technique when creating Domain names. He states many companies and website owners have been very successful in using this branding technique as opposed to a keyword Domain naming approach.
During his recent discussion, Matt explains that many SEO managers have been relying on the keyword in the domain name to do the majority of the work for their website.
Matt states, "If you are still undecided, let me give you a look into the future. We have looked at the rankings and the weights that we give to keyword domains and many people have been complaining that we have been giving too much weight to keyword domains and some people have complained that we were giving a little too much weight for keywords in domain names. We have been thinking about adjusting the mix a bit and adjusting the algorithm so that, given two different domains, the algorithm would not necessarily help you as much to have a domain name with a bunch of keywords in it." ~ Matt Cutts
Is it time to make SEO keyword changes? If you are fortunate to obtain a keyword rich domain name, which has been the primary source of your top search ranking, then the free ride may soon be over. For those who have managed to integrate SEO keyword rich techniques throughout their websites, they will continue to have success.